FOR THE LOVE OF FRED
Let’s be honest, we didn’t do this for you.
We started this business just for Fred.
And Mo and Rizzo. And every other dog like them.
The ones who are our four-legged listeners, our guides, and companions.
Our confidantes, and partners in crime.
We do what we do because we understand the bond between dogs and human
can be thicker than blood.
We believe that leashes weren't invented to avoid losing our dogs,
but rather so we don't lose each other.
From the Greatest Dane to the smallest mutt, we believe they all deserve the very best.
That's the secret sauce, really.
From our totes to our pouches to our leashes, hoodies and beyond - all of our
products are cruelty-free and designed with love and passion for all the Fred's
As an emerging dog accessories brand that sits (+ stays) in the intersection of
freedom and alternative self-expression, we are a community that celebrates the
misfits, parties with the punks yet can still dine with the queen.
REALLY DIGGING INTO OUR SOUL
We believe it is important that our personal values align with our personal style
which is why we're on a dedicated mission to support and bring awareness to the
underdogs by working with the following organizations to help ensure that
animals young, old, near, and far, get the loving homes, healthcare and legal
protection that they deserve.
Our partners in this mission include: