Our Story.


Let’s be honest, we didn’t do this for you.

We started this business just for Fred.

And Mo and Rizzo.  And every other dog like them.

The ones who are our four-legged listeners, our guides, and companions.

Our confidantes, and partners in crime. 

We do what we do because we understand the bond between dogs and human

can be thicker than blood.

We believe that  leashes weren't invented to avoid losing our dogs,

but rather so we don't lose each other.

From the Greatest Dane to the smallest mutt, we believe they all deserve the very best.

That's the secret sauce, really. 

From our totes to our pouches to our leashes, hoodies and beyond - all of our

products are cruelty-free  and designed with love and passion for all the Fred's

out there.


As an emerging dog accessories brand that sits (+ stays) in the intersection of

freedom and alternative self-expression, we are a community that celebrates the

misfits, parties with the punks yet can still dine with the queen. 



We believe it is important that our personal values align with our personal style

which is why we're on a dedicated mission to support and bring awareness to the

underdogs by working with the following  organizations to help  ensure that 

animals young, old, near, and far, get the loving homes, healthcare  and legal 

protection that they deserve.

Our partners in this mission include: